diff --git a/hgext3rd/hgitaly/__init__.py b/hgext3rd/hgitaly/__init__.py
index 0944dbc03457ecdaf8e5085639a35a25a2f16e62_aGdleHQzcmQvaGdpdGFseS9fX2luaXRfXy5weQ==..2a621d0062b0b72e39d165f60f2010aae2f438b1_aGdleHQzcmQvaGdpdGFseS9fX2luaXRfXy5weQ== 100644
--- a/hgext3rd/hgitaly/__init__.py
+++ b/hgext3rd/hgitaly/__init__.py
@@ -66,7 +66,7 @@
              b'In particular the hgitaly.workers configuration item is '
              b'ignored.')),
           ],
-         _('[OPTIONS]...'),
+         _(b'[OPTIONS]...'),
          norepo=True
          )
 def serve(ui, **opts):