diff --git a/app.py b/app.py
index ffd004fdfb510118249244c9dec5ffc86bb4ad3f_YXBwLnB5..8651fffbf7452974067f753a5097ce19541e2969_YXBwLnB5 100755
--- a/app.py
+++ b/app.py
@@ -468,6 +468,6 @@
 
 
 class Case:
-    def __init__(self, title, description, story=False):
+    def __init__(self, title, description, taglines=None, story=False):
         self.title = title
         self.description = description
@@ -472,5 +472,6 @@
         self.title = title
         self.description = description
+        self.taglines = taglines or []
         self.story = story
 
     @property
@@ -497,6 +498,10 @@
 CASES = [
     Case(title="ALS Swiss",
         description="A society for people suffering ALS disease.",
+        taglines=[
+            "The Swiss ALS society improves its donation management "
+            "thanks to Tryton",
+            ],
         story=True),
     Case(title="APAR @ AIIMS",
         description="Annual Performance Appraisal for the All Indian "
@@ -505,6 +510,9 @@
     Case(
         title="Advocate Consulting Legal Group",
         description="A legal firm servicing the general aviation industry",
+        taglines=[
+            "Law firms can also benefit from Tryton",
+            ],
         story=True),
     Case(
         title="Banque Française Mutualiste",
@@ -512,7 +520,11 @@
     Case(
         title="Blue Box Distribution",
         description="An international distributor of hair care products.",
+        taglines=[
+            "Tryton helps to structure "
+            "BLUE BOX Distribution's business processes",
+            ],
         story=True),
     Case(
         title="Buchkontor Teltow",
         description="A bookstore with its on publishing house",
@@ -515,8 +527,11 @@
         story=True),
     Case(
         title="Buchkontor Teltow",
         description="A bookstore with its on publishing house",
+        taglines=[
+            "Buchkontor Teltow uses the Tryton POS to sell books",
+            ],
         story=True),
     Case(
         title="CAMIR",
         description="A provider of spare parts for machinery.",
@@ -519,7 +534,10 @@
         story=True),
     Case(
         title="CAMIR",
         description="A provider of spare parts for machinery.",
+        taglines=[
+            "Tryton helps manufacturers like CAMIR reduce paper usage",
+            ],
         story=True),
     Case(
         title="La Cave Thrace",
@@ -530,7 +548,11 @@
     Case(
         title="Expertise Vision",
         description="Produces vision based systems.",
+        taglines=[
+            "Expertise Vision has structured their purchasing process "
+            "thanks to Tryton",
+            ],
         story=True),
     Case(
         title="Felber",
         description="A stamp and signalisation company.",
@@ -533,8 +555,11 @@
         story=True),
     Case(
         title="Felber",
         description="A stamp and signalisation company.",
+        taglines=[
+            "Tryton can handle Felber's huge amount of invoices",
+            ],
         story=True),
     Case(
         title="GotSHO LIMS",
         description="Software Solution for genomic world.",
@@ -537,8 +562,12 @@
         story=True),
     Case(
         title="GotSHO LIMS",
         description="Software Solution for genomic world.",
+        taglines=[
+            "Tryton's framework is used to develop a LIMS solution "
+            "for genetics and diagnostics",
+            ],
         story=True),
     Case(
         title="Grufesa",
         description="Exports strawberries in Europe.",
@@ -541,7 +570,11 @@
         story=True),
     Case(
         title="Grufesa",
         description="Exports strawberries in Europe.",
+        taglines=[
+            "Tryton helps Grufesa export berries to countries all around the "
+            "world",
+            ],
         story=True),
     Case(
         title="Institut Mèdic per la Imatge",
@@ -550,7 +583,11 @@
     Case(
         title="Inmedio Berlin",
         description="An institute specialising in conflict resolution.",
+        taglines=[
+            "Inmedio does their tax report without an external consultant "
+            "thanks to Tryton",
+            ],
         story=True),
     Case(
         title="Jordà",
         description="Installs and maintains lifts and elevators.",
@@ -553,9 +590,13 @@
         story=True),
     Case(
         title="Jordà",
         description="Installs and maintains lifts and elevators.",
+        taglines=[
+            "Tryton can be connected to an android application "
+            "which can then add data in real time",
+            ],
         story=True),
     Case(
         title="Legna",
         description="Graphic design, digital printing "
         "and offset solution company",
@@ -557,10 +598,14 @@
         story=True),
     Case(
         title="Legna",
         description="Graphic design, digital printing "
         "and offset solution company",
+        taglines=[
+            "Legna uses Tryton to structure its digital printing process "
+            "and improve its productivity",
+            ],
         story=True),
     Case(
         title="Koolvet",
         description="Software for veterinary clinics that deal with small "
         "domestic pets and larger farm animals.",
@@ -562,8 +607,11 @@
         story=True),
     Case(
         title="Koolvet",
         description="Software for veterinary clinics that deal with small "
         "domestic pets and larger farm animals.",
+        taglines=[
+            "Tryton powers a vertical solution for the veterinarian sector",
+            ],
         story=True),
     Case(
         title="MenschensKinder Teltow",
@@ -572,6 +620,9 @@
     Case(
         title="Mifarma",
         description="Leading online parapharmacy.",
+        taglines=[
+            "MiFarma delivers more than 2000 daily shipments thanks to Tryton",
+            ],
         story=True),
     Case(
         title="Lackierzentrum Reichenbach",
@@ -581,6 +632,10 @@
         title="Revelle",
         description="Consulting in developing countries and "
         "emerging economies.",
+        taglines=[
+            "The Revelle Group manages its energy "
+            "and environmental projects with Tryton",
+            ],
         story=True),
     Case(
         title="Sinclair Containers",
@@ -592,6 +647,9 @@
     Case(
         title="Wenger Energie",
         description="A provider of vacuum degassing and filter systems.",
+        taglines=[
+            "Tryton manages Wenger Energie's 4 companies",
+            ],
         story=True),
     ]
 
@@ -629,6 +687,23 @@
         abort(HTTPStatus.NOT_FOUND)
 
 
+@app.route('/success-stories/<story>/tagline')
+def success_story_tag_line(story):
+    if story == '_':
+        case = choice(list(filter(attrgetter('taglines'), CASES)))
+        story = case.name
+    else:
+        try:
+            case = CASES[CASES.index(story)]
+        except ValueError:
+            abort(HTTPStatus.NOT_FOUND)
+    if not case.taglines:
+        abort(HTTPStatus.NOT_FOUND)
+    tagline = choice(case.taglines)
+    return "\n".join(
+        [tagline, url_for('success_story', story=story, _external=True)])
+
+
 @sitemap.register_generator
 def success_story_generator():
     for case in CASES: